TRIPLE A, FREE TO PLAY

The games business has moved on, we now play more mobile games than those on home console and the annual spend on mobile entertainment is rocketing year on year.

Exient enlisted the help of Nicholas Lovell to rally a debate within our studio about free to play and the habits of gamers, we met Nicholas at the Oxford Town Hall in December 2012 and spent the day analyzing the subtleties, successes and failures of this rapidly maturing market.

Nicholas’ book can be found on Amazon or through the iBook store for the cost of app – well worth a read if you are looking to develop f2p games.